Essena O'Neill: the blogger making a stand against social media's "contrived perfection"
It’s no secret that the world of social media is a murky one. We know that social media sensations get paid hefty sums to endorse products, and we know, logically, that their lives, looks and bodies can’t really be as fabulous as their Instagram profiles would like to suggest. But still we follow and admire them, ‘like’ them, pore over their lives.
But one such social media sensation has had enough of the dishonest fakery that she’s lived her life by since the age of 15, the very fakery that has made her wealthy and famous.
Essena O’Neill is an 18-year-old blogger from Australia who had over 250,000 YouTube and Tumblr subscribers, 60,000 Snapchat followers and over 500,000 Instagram followers and was paid hundreds, sometimes thousands of pounds to promote clothes, swimwear and health drinks.
But now she’s taken a stand, deleting 2,000 of her Instagram images and replacing the captions of those remaining with truthful comments detailing the story behind the image. She has also renamed her account ‘Social Media Is Not Real’ in a bid to spread her message.
It’s no secret that the world of social media is a murky one. We know that social media sensations get paid hefty sums to endorse products, and we know, logically, that their lives, looks and bodies can’t really be as fabulous as their Instagram profiles would like to suggest. But still we follow and admire them, ‘like’ them, pore over their lives.
But one such social media sensation has had enough of the dishonest fakery that she’s lived her life by since the age of 15, the very fakery that has made her wealthy and famous.
Essena O’Neill is an 18-year-old blogger from Australia who had over 250,000 YouTube and Tumblr subscribers, 60,000 Snapchat followers and over 500,000 Instagram followers and was paid hundreds, sometimes thousands of pounds to promote clothes, swimwear and health drinks.
But now she’s taken a stand, deleting 2,000 of her Instagram images and replacing the captions of those remaining with truthful comments detailing the story behind the image. She has also renamed her account ‘Social Media Is Not Real’ in a bid to spread her message.
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